New Era Technology

About the Client

New Era Technology is a global IT services provider.

The Work

Migration of a global multi-language WordPress website to HubSpot Content Hub, including redesign and implementation.

What I Did

Early in the project lifecycle, I conducted a technical assessment of the legacy WordPress site's page types and reusable components, assigning complexity ratings to support development effort estimation while separately inventorying component usage to help forecast page recreation and content migration effort. Later, I served as the primary developer for an extensive custom HubSpot module library based on high-fidelity Figma designs, with a focus on intuitive editor options and a maintainable implementation.

The build included global modules such as the header, mega menu, utility navigation, language switcher, and site search, along with page-level modules for hero banners, featured content, card repeaters, and carousels. To support the site's multi-language architecture, I also engineered a custom 404 routing solution that worked around HubSpot platform limitations and ensured visitors were directed to the correct localized experience.

Throughout the project, I prioritized accessibility and performance, including keyboard navigation support, ARIA enhancements, and decisions tied to Core Web Vitals. The resulting module library enabled marketing teams to manage content consistently across the global multi-language site while maintaining accessibility and performance standards.