Transactional Email Integration

About the Client

Diesel Dash is an e-commerce platform specializing in diesel engine parts and equipment.

The Work

Migration of transactional email workflows from Salesforce Marketing Cloud to HubSpot.

What I Did

I contributed to the migration of e-commerce transactional emails from Salesforce Marketing Cloud to HubSpot, with primary ownership of API payload definition, Postman validation, and partner handoff documentation. This work focused on transactional email integration and implementation rather than redesigning the email templates themselves.

To define the data requirements, I reviewed the existing AMPscript templates alongside project field documentation and identified the dynamic values each message needed from the client’s e-commerce platform. Because the client’s platform would trigger these messages by posting JSON-formatted requests to HubSpot’s Single Send API, I created sample payload structures for each email type and mapped those values to the corresponding HubSpot email template fields. Once Single Send API access was enabled in the HubSpot environment, I validated the payloads directly in Postman, tested sample sends, and refined the final examples based on actual API behavior.

I collaborated with another HubSpot developer to build HubL email templates for the transactional messages, mapping payload values into HubSpot template logic and supporting dynamic content rendering across multiple email variations. To support the integration partner, I authored handoff documentation with sample JSON payloads, field notes, and implementation guidance.